Pain to Paradise: Understanding Identity & Values In a North Star
4 min readJun 29, 2021
Everyone understands the concept of a North Star. Jeff Bezos crafted one for Amazon that is still iconic today.
“Cheapest Shipping, Fastest Shipping & Widest Selection”
When someone starts a new business, they typically start with their North Star. Founders share the direction of where they are heading. Most focus only on the…